Learning Path

SEO Roadmap

A step-by-step path from SEO fundamentals to technical implementation, content quality, and long-term growth.

Foundations

Basics of SEO

  • What SEO is and why it matters
  • Organic vs paid visibility
  • Core ranking principles

Coming soon

Foundations

Role of SEO

  • SEO in product growth
  • Acquisition and retention impact
  • Long-term compounding effects

Coming soon

Foundations

Keyword Research in SEO

  • Search intent mapping
  • Topic clustering
  • Keyword prioritization

Coming soon

Foundations

How Search Algorithms Work

  • Crawling and indexing basics
  • Ranking signals overview
  • Why relevance and authority matter
Open Tutorial >

Site Architecture

Structure Your Website for SEO

  • Clear hierarchy
  • Internal linking strategy
  • Topic clustering
Open Tutorial >

Technical SEO

SEO-Friendly URL Structure

  • Simple and stable slugs
  • No keyword stuffing
  • Consistent conventions
Open Tutorial >

Technical SEO

Mobile SEO

  • Mobile-first indexing
  • Responsive UX
  • Touch-friendly navigation

Coming soon

Technical SEO

Robots.txt Fundamentals

  • Control crawler access
  • Avoid accidental blocking
  • Validate directives
Open Tutorial >

Technical SEO

XML Sitemap Setup

  • Expose important URLs
  • Handle canonical pages
  • Submit and monitor
Open Tutorial >

Technical SEO

Site Speed Optimization

  • Core Web Vitals basics
  • Rendering and asset optimization
  • Performance budget mindset

Coming soon

International SEO

Multi-language SEO

  • Language targeting strategy
  • Locale-aware architecture
  • Regional content consistency

Coming soon

On-Page SEO

Meta Tags

  • Title and meta descriptions
  • Indexation directives
  • SERP snippet quality

Coming soon

On-Page SEO

Heading Tags and Content Hierarchy

  • H1/H2/H3 semantics
  • Readable structure
  • Keyword placement with intent
Open Tutorial >

On-Page SEO

Title Tag Optimization

  • Title clarity
  • SERP CTR impact
  • Brand + keyword balance
Open Tutorial >

On-Page SEO

Noindex Strategy

  • When to hide pages
  • Avoid index bloat
  • Audit noindex usage
Open Tutorial >

On-Page SEO

Keyword Usage and Placement

  • Match query intent
  • Avoid stuffing
  • Place terms naturally in strategic sections

Coming soon

On-Page SEO

Content Quality

  • Depth and clarity
  • Unique value per page
  • Content freshness strategy

Coming soon

On-Page SEO

Internal Linking

  • Contextual anchors
  • Topical relevance
  • Crawl depth control

Coming soon

Media SEO

Image Optimization

  • Compression and formats
  • Alt text quality
  • Performance impact
Open Tutorial >

International SEO

Hreflang Tags

  • Language targeting
  • Regional variants
  • Avoid duplicate language conflicts
Open Tutorial >

On-Page SEO

Open Graph and Social Metadata

  • Control social previews
  • Consistent brand snippets
  • Improve share CTR

Coming soon

On-Page SEO

Duplicate Content

  • Canonical strategy
  • Prevent URL variants duplication
  • Consolidate ranking signals

Coming soon

Authority

Backlinks and Link Signals

  • Link quality > quantity
  • Natural acquisition
  • Anchor profile awareness
Open Tutorial >

Off-Page SEO

Social Signals

  • Amplify content reach
  • Engagement-driven discovery
  • Brand trust reinforcement

Coming soon

Off-Page SEO

Brand Mentions

  • Unlinked mentions tracking
  • Authority correlation
  • Digital PR opportunities

Coming soon

Off-Page SEO

Guest Blogging

  • Editorial placement quality
  • Topical relevance
  • Avoid low-quality link schemes

Coming soon

Off-Page SEO

Content Marketing

  • Content distribution loops
  • Lead magnet strategy
  • Evergreen assets

Coming soon

Entity & Rich Results

Structured Data Markup

  • Schema.org basics
  • Rich snippets eligibility
  • Validation and monitoring
Open Tutorial >

Brand & Domain

Choosing a Domain for SEO

  • Brandability and trust
  • Domain history checks
  • Long-term naming strategy
Open Tutorial >

SEO Analytics & Reporting

Google Analytics

  • Measure organic sessions
  • Track landing page performance
  • Segment acquisition channels

Coming soon

SEO Analytics & Reporting

Google Search Console

  • Coverage and indexing checks
  • Query and page performance
  • Technical issue alerts

Coming soon

SEO Analytics & Reporting

Traffic Analysis

  • Trends and seasonality
  • Content decay detection
  • Opportunity prioritization

Coming soon

SEO Tools

SEMrush

  • Competitive keyword insights
  • Backlink analysis
  • Site audit workflows

Coming soon

SEO Tools

PageSpeed Insights

  • CWV diagnostics
  • Performance opportunities
  • Template-level optimization

Coming soon

SEO Tools

Google Keyword Planner

  • Search volume validation
  • Topic expansion ideas
  • Intent-informed planning

Coming soon